New leaders move away from fossil fuels at green construction equipment maker | Local company

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Engineer Markus Sher lists newly equipped mobile light towers for events and construction.


Robert kirkham



Fast forward to 2021, and Finch sees the potential to hire people at Viridi Parente in the low-income neighborhood where the plant is located.

“Part of our recognition is that the people who work here will need enveloping service,” said Finch. This could include help getting a GED, housing assistance, childcare or a bank account, he said.

“In many cases, other companies see them as limitations: ‘Can’t you get to work? So sorry you can’t work here, ”Finch said. “But we’re going to try to find ways to enable people who might otherwise be high risk employees, to enable them to be good workers and strong citizens, and to grow and develop.”

Viridi Parente is partnering with a number of community organizations to help her with her hiring plans.

“In order to revitalize your neighborhood, it starts with business, manufacturing, and everyone should really be focusing on how we solve that,” Elsenbeck said. “Giving people opportunity and hope is just one great part of what we are all trying to do here.”

The $ 20 million investment by Golisano’s company in 2019 was part of the $ 29 million raised by Viridi Parente during this funding round. Golisano served on the board of directors of the company.

With more investments and more square footage, and new key employees, Viridi Parente is eager to take the next step.


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