Busan Tourism Organization: Why the World Chooses Busan for MICE Events

  • BEXCO(Busan Exhibition and Convention Center) has hosted a wide range of international conferences and some of the most important academic events in the world, such as the General Assembly of the International Astronomical Union (IAU) and the World Congress of the International Federation of Freight Forwarders Associations (FIATA)
  • In May 2022the Board of Directors of the World Anti-Doping Agency (WADA) has selected Pusan as the venue for the WADA World Conference 2025

BUSAN, South Korea, October 24, 2022 /PRNewswire/ — In May 2022the Board of Directors of the World Anti-Doping Agency (WADA) has selected Pusan as the venue for the WADA World Conference 2025. Beginning with September 27the council carried out an initial three-day inspection Pusan. On September 28a signing ceremony for the agreement was held at the Nurimaru APEC House.

Pusan is a global MICE city whose reputation is getting stronger day by day. With the end of the COVID pandemic in sight, the global MICE industry is back to business as usual.


Source: Busan Tourism Organization

In the first half of this year alone, the Busan Exhibition and Convention Center (BEXCO) held over 100 more events than in the whole of last year. MICE experts highlight the geographical assets of the coastal city of Pusan and its world-class MICE infrastructure as one of the city’s strengths as a premier MICE destination. Yet Busan MICE organizers are always looking for ways to improve the MICE experiences they provide to visitors.

Ideal city for hosting international events

Busan the marine environment is what earned it recognition as Korea’s only “bleisure” (business + leisure) city. The fact that MICE visitors Pusan can experience a myriad of seaside activities after attending their official events is one of the Busan strongest draws. These activities are grouped in “Haevenue” (Haeundae + avenue), a district of Haeundae district in Pusan which is at the center of Busan MICE infrastructure and BEXCO headquarters as well as a multitude of hotels, accommodations and tourist attractions.

Pusan also has a convenient location due to its proximity to Gimhae International Airport, making Pusan a real transport hub. Actually one way from Gimhae airport to downtown Pusan takes just under 40 minutes.

MICE events held in Busan are virtually a guaranteed success

So far, during the second half of 2022, BEXCO has hosted a wide range of international conferences and some of the most important academic events in the world, such as the General Assembly of the International Astronomical Union (IAU) and the Federation Association of Freight Forwarders (FIATA) World Congress. Attendees of events held at BEXCO typically enjoy banquets, shows, cultural experiences, sightseeing, and more during their stay at Pusan. Busan the continued hosting of successful events is a constant reminder to the world of its prowess as a MICE city which should not be overlooked when selecting a host city for an upcoming MICE event.

Nautical leisure and Sports in Pusan

The beautiful beaches of Pusan offer all kinds of recreation and sea sports throughout the year, and the town itself offers MICE visitors plenty of opportunities for sightseeing. Busan MICE organizers do everything they can to make sure MICE visitors have the time of their lives Pusanand offer a range of tourism products so that MICE participants can create memories that will last a lifetime.

Paddleboarding is one of the many marine tourism activities in Pusan. Paddleboarding is an easy and fun activity, perfect even for beginners, and paddle board rentals are available at both Gwangalli and Dadaepo beaches. The best time to paddle is in the late afternoon, when you’re enjoying the beautiful scene of the sun setting over the water. Another popular marine activity for tourists is kayaking on the Suyeong River, which not only offers great views of the river, but also a chance to bond with other paddlers. The Suyeong River is located close to BEXCO, as is the Busan Film Center, an ideal destination for those looking for a less active travel experience.

The AMA 2025 conference will take place at Pusan

In May 2022the Board of Directors of the World Anti-Doping Agency (WADA) has selected Pusan as the venue for the WADA World Conference 2025. Beginning with September 27the council carried out an initial three-day inspection Pusan. On September 28, an agreement signing ceremony was held at the Nurimaru APEC House. The signing of the agreement between the AMA and the city of Pusan was followed by special presentations, some of which by Pusan the universities. The four-day WADA World Conference 2025 is scheduled to begin on October 10, 2025 and is expected to be attended by over 2,000 international participants. The city of Pusan is honored to host the first-ever AMA Global Conference to be held in Korea and sees this event as an opportunity to showcase its MICE prowess to the world.

Busan a world-class MICE infrastructure, known for its easily accessible transport and maritime tourism, makes it the ideal host city for international events. Pusan constantly seeks to improve and make each event held on its shoreline better than the last.

To read more about the article, please follow the link.
https://bto.or.kr/cvbeng/CMS/Board/Board.do?mCode=MN040&mode=view&mgr_seq=84&board_seq=2720

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